here are a few ongoing debates in the world of digital design. Things like Should designers code?”, “What’s the value of design?”, “UX versus UI,” and, perhaps most fundamentally, “Is everyone a designer?” To get a taste for the flavor of that last one, you can step into this Twitter thread from a little while back (TLDR: It didn’t go super well for anyone)
To be clear at the outset, I don’t care if everyone is a designer. However, I’ve been considering this debate for a while and I think there is something interesting here that’s worth further inspection: Why is design a lightning rod for this kind of debate? This doesn’t happen with other disciplines (at least not to the extent it does with design). Few people are walking around asserting that everyone is an engineer, or a marketer, or an accountant, or a product manager. I think the reason sits deep within our societal value system.
Design, as a term, is amorphous. Technically you can design anything from an argument to an economic system and everything in between, and you can do it with any process you see fit. We apply the idea of design to so many things that, professionally, it’s basically a meaningless term without the addition of some modifier: experience design, industrial design, interior design, architectural design, graphic design, fashion design, systems design, and so on. Each is its own discipline with its own practices, terms, processes, and outputs. However, even with its myriad applications and definitions, the term “design” does carry a set of foundational, cultural associations: agency and creativity. The combination of these associations makes it ripe for debates of ownership.
To possess agency means to have the ability to affect outcomes. Without agency we’re just carried by the currents, waiting to see where we end up. Agency is control, and deep down we all want to feel like we have control. Over time our cultural conversation has romanticized design, unlike any other discipline, as the epicenter of agency, a crossroads where creativity and planning translate into action.
At its core, design is the act of applying structure to a set of materials or elements in order to achieve a specific outcome. This is a fundamental human need. It’s not in our nature to leave things unstructured. Even the concept of “unstructured play” simply means providing space for a child to design (structure) their own play experience — the unstructured part of it is just us (adults) telling ourselves to let go of our own desire to design and let the kids have a turn. We hand agency to the child so they can practice wielding it.
There are few, if any, activities that carry the same deep tie to the concept of agency that design does. This is partially why no one cares to assert things like we’re all marketers or we’re all engineers. They don’t carry the same sense of agency. Sure, engineers have the ability to make something tangible, but someone had to design that thing first. You can “design” the code that goes into what you are building, but you do not have the agency to determine what is being built (unless you are also designing it).
If we really break it down, nearly every job in existence is either a job where you are designing, or a job where you are completing a set of tasks in service to something that was designed, or a job where your tasks are made possible by some aspect of design, or some mix of the three. Either way, the act of “designing” is what dictates the outcomes.
